Internal Company Initiative

Bitrix24 CRM Implementation & International Shipping Pipeline

An automated Bitrix24 CRM pipeline managing a global influencer campaign from outreach to content submission.

About the company

MIH Records

MIH Records is an independent music label with a global footprint, collaborating with international artists and managing a diverse roster from production to digital marketing and distribution.

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Project details

Capabilities and tools

Core work

CRM Implementation Process Optimization & Automation

Supporting work

Process Documentation Change Management

Tools used

Bitrix24 Google Sheets Jotform

Case study

How the work came together

Work summary

Led the end-to-end setup and automation of a Bitrix24 CRM system to manage the label's "La2" influencer campaign. A fully automated pipeline was built to track engagement from initial outreach to content submission, with workflows handling onboarding forms, shipping coordination, and follow-ups. To ensure long-term adoption, the process was documented with comprehensive training materials for account managers and remote interns, creating a scalable foundation for future influencer initiatives.