Internal Company Initiative

OUT Out Music Release

A release built on validated royalty data and a sequenced social rollout.

About the company

MIH Records

MIH Records is an independent music label with a global footprint, collaborating with international artists and managing a diverse roster from production to digital marketing and distribution.

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Project details

Capabilities and tools

Core work

Project Management Social Media Management

Supporting work

Team Leadership & People Management Paid Social (Meta/Facebook Ads)Music Distribution

Tools used

Amazon Music Apple Music ClickUp DistroKid Google Play Instagram Meta Ads Spotify X

Selected work

Work examples

Project materials, event moments, and delivered work connected to this record.

Case study

How the work came together

Work summary

The OUT Out music release centered on a rigorous social media and data organization strategy. The primary deliverable was deployment to all major streaming platforms, supported by a validated data intake process to prevent royalty and crediting errors. Marketing followed a standardized promotional framework — announcement post, teaser segment, and sustainment posts — with paid social boosting evaluated to amplify organic reach.