Internal Company Initiative

Gaslight Music Release

A precision single release with metadata management and playlist PR driving launch streams.

About the company

MIH Records

MIH Records is an independent music label with a global footprint, collaborating with international artists and managing a diverse roster from production to digital marketing and distribution.

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Project details

Capabilities and tools

Core work

Project Management Social Media Management

Supporting work

Team Leadership & People Management Paid Social (Meta/Facebook Ads)Music Distribution

Tools used

Amazon Music Apple Music ClickUp DistroKid Google Play Instagram Meta Ads Spotify X

Selected work

Work examples

Project materials, event moments, and delivered work connected to this record.

Case study

How the work came together

Work summary

For the release of the single Gaslight, the focus was on executing a precise digital distribution and asset creation workflow: coordinating final master delivery, commissioning custom graphic design assets, and managing metadata to ensure all producer, writer, and artist credits were accurately captured. The promotional strategy leveraged a multi-stage social media rollout, with PR efforts synchronized to pitch the track to Spotify and YouTube playlists to drive initial stream velocity.