Internal Company Initiative

Sexual Attraction Music Release

End-to-end single management from cover art to playlist PR.

About the company

MIH Records

MIH Records is an independent music label with a global footprint, collaborating with international artists and managing a diverse roster from production to digital marketing and distribution.

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Project details

Capabilities and tools

Core work

Project Management Social Media Management

Supporting work

Team Leadership & People Management Paid Social (Meta/Facebook Ads)Music Distribution

Tools used

Amazon Music Apple Music ClickUp DistroKid Google Play Instagram Meta Ads Spotify X

Selected work

Work examples

Project materials, event moments, and delivered work connected to this record.

Sexual Attraction Music Release work example

Case study

How the work came together

Work summary

End-to-end management of the Sexual Attraction single, from finalizing audio files with the artist and cover art with designers, through strategic distribution planning ensuring the track was live on Spotify and Apple Music without delay. The post-release phase focused on PR outreach to industry contacts for playlist consideration, extending the single's lifecycle beyond its initial drop.