Global Investor Events
Helped build the operating infrastructure that let a lean team run 37 events in 13 months.
fractl Inc. · 2024 to 2025Danyal Atif
Toronto based, working globally
The bridge between marketing, sales, and operations.
I work in the gaps between teams: the handoffs nobody owns, the systems that do not connect, and the initiatives that require more than one department to solve.
Selected achievements
Some of the things I am proudest of.
They came from different roles and industries, and each one called for a different mix of marketing, sales, operations, or systems.
Consulting Firm Built in 3 Years
Grew it from nothing into a six-figure practice with 10 team members, 46 clients, and work spanning strategy, systems, and execution.
Once Upon A BusinessFull System Refresh for a 100-Year-Old Company
Led a CRM, project management, and sales system refresh for a distributor managing more than 50,000 SKUs.
Shields, Harper & Co.Certified Mortgage Agent
Studied, passed on the first attempt, worked under an experienced broker, then chose a different path.
Mortgage Alliance · 2019Chief Operations Officer
Moved from an internship into executive leadership at a distributed digital music label.
MIH Records · 2020 to 2021Interns Supported
Helped people build practical experience before their paths continued to Morgan Stanley, Keurig Dr Pepper, Tesla, and elsewhere.
Their achievements are their own.Selected projects
The work behind the headlines.
Individual systems, campaigns, launches, and transformations. Select a project for a closer look at what was built and why.
Web DevelopmentBrand Development
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Brand Development & Website Development
A from-scratch brand, website, and digital backend launching a new staffing agency.
View projectWork types
Different disciplines. One connected view.
The categories overlap because the work does too. Most projects draw on more than one of these disciplines.
Career progression
How the work kept evolving.
A chronological story of the ventures, internships, promotions, and leadership roles that shaped the work.
Entered the workforce at Vivid Stones
Started in a hands-on full-time general labour role before later returning with broader responsibility.General Labourer · Full-TimeStarted Anime Underground
Took a first step into entrepreneurship through a short full-time startup venture.Startup Founder · Full-TimeReturned with inventory responsibility
Came back full-time with responsibility spanning inventory management and general labour.Inventory Manager & General Labourer · Full-TimeLaunched Hero Life Supplements
Started an on-call supplement venture and continued developing practical founder experience.Startup Founder · On-CallFounded Once Upon A Business
Built a full-time marketing, operations, and implementation consultancy serving a wide range of clients.Founder - Lead Strategist & Implementation Consultant · Full-TimeJoined MIH Records as an operations intern
Started part-time in operations before progressing into executive leadership at the label.Operations Intern · Part-TimeInterned with How To Project
Completed an on-call data-entry internship that preceded a later return in a leadership role.Data Entry Intern · On-CallAdvanced into operations leadership at MIH Records
Moved from the internship into a COO role, building processes, onboarding systems, and operating structure for rotating teams.COO · Part-TimeReturned to How To Project as Chief of Staff
Came back in a full-time leadership role after first working with the company as an intern.Chief Of Staff · Full-TimeJoined fractl Inc. in executive operations
Took on a full-time role spanning chief of staff leadership and financial operations.Chief Of Staff & CFO · Full-TimeBegan advising TokenQuest Technologies
Joined in an on-call advisory capacity before later expanding into fractional operating leadership.Business Advisor · On-CallExpanded into fractional leadership at TokenQuest
Moved from advising into fractional marketing and operations leadership across campaigns, vendors, systems, and delivery.Fractional CMO & COO · On-CallRelaunched Once Upon A Business
Returned to the consultancy in a new on-call period focused on strategy and hands-on implementation.Founder & Lead Implementation Consultant · On-CallBegan AI training work with micro1
Started part-time work evaluating model outputs and creating structured training data in the business analysis domain.AI Training Specialist - Business Analysis Domain · Part-TimeSocial Media Manager at Unreal For VFX
Social Media Manager · Full-TimeHave a problem crossing more than one department?
That is usually where I am most useful.
Bring me the thing that keeps falling between marketing, sales, operations, or the systems connecting them.