La2 Social Media Influencer Campaign

Orchestrated a multi-continent influencer activation campaign for the "La2" song release, coordinating 9-12 regional account managers across Europe, North America, South America, and Africa. Created standardized onboarding documentation, tracking spreadsheets, and management processes to ensure consistent outreach quality and deal follow-through. Developed systems for account managers to track influencer prospects through the entire campaign lifecycle, from initial contact through video submission verification.