Outbound B2B Email & LinkedIn Lead Generation

Orchestrated a multi-channel B2B lead generation campaign targeting CMOs at mid-to-large organizations using LinkedIn and email outreach with extensive audience segmentation. The campaign employed rigorous AB testing across geography (Canada vs. U.S. regions) and persona attributes (new to company, new to position, or both). Testing revealed that prospects new to both their company and role converted at significantly higher rates. The three-month campaign generated sufficient leads to reach audience limits and produced recurring client relationships that remained profitable nine months after campaign completion.