Sing Out 2023 FB Ads Campaign

Executed a Facebook Ads campaign for the organization's "Sing Out" concert event, featuring performances by both children and adults. The campaign had a dual objective: selling tickets for the in-person concert and promoting access to a virtual livestream for remote attendees. The advertising strategy was segmented to address both local audiences for physical attendance and a broader network for the virtual experience. The campaign met its sales targets, filling seats and securing online viewers.