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Personal Initiative

Shopify Buildout & Product Development

A supplement brand build with FDA-compliant labeling and a full Shopify storefront.

About the company

Hero Life Supplements

Hero Life Supplements is a health and wellness brand serving the performance supplement market through white-label manufacturing partnerships.

Project details

Capabilities and tools

Case study

How the work came together

Work summary

Developed a complete brand identity and ecommerce infrastructure for supplement product sales. Work included brand positioning and visual design, Shopify storefront development with product taxonomy and checkout optimization, FDA-compliant labeling coordination with manufacturing partners, and compliance verification. The team collaborated with white-label supplement distributors to ensure all product information met regulatory standards. Though the project was eventually discontinued due to strategic direction shifts and resource constraints, the complete brand and operational framework was successfully established.

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