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Internal Company Initiative

Project Management Infrastructure & System Implementation

The ClickUp infrastructure that scaled fractl from 5 to 30+ global investor events in 13 months.

About the company

fractl Inc.

fractl Inc. is a fractional CMO agency in the blockchain and Web3 event space, hosting high-profile investor networking events at major conferences like Token2049, ETHDenver, EthCC, and Korea Blockchain Week.

Project details

Capabilities and tools

Case study

How the work came together

Work summary

Implemented ClickUp as the central project management system to coordinate the complex logistics required for global event execution. The infrastructure tracked multi-layered workflows spanning venue sourcing, vendor coordination (catering, photography, videography, hostesses), event promotion, registration management, and post-event fulfillment across multiple time zones and countries. Early work focused heavily on defining task templates and project templates to standardize repeatable processes, plus onboarding materials and internal sales documentation. This project laid the operational foundation that allowed fractl to scale from 5 events to executing over 30 events globally over the next 13 months.

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