Personal Initiative

Logo Design & Shopify Buildout

A full brand identity, Shopify store, and Facebook ads launch for an anime apparel startup.

About the company

Anime Underground

Anime Underground was an early-stage ecommerce venture specializing in anime-themed apparel and posters, aimed at the anime collector and fan community.

Learn more about this company ↗

Project details

Capabilities and tools

Core work

E-Commerce Web Development

Supporting work

Brand Development Paid Social (Meta/Facebook Ads)

Tools used

Meta Ads Shopify

Case study

How the work came together

Work summary

Completed a full-stack ecommerce launch including custom brand identity design, comprehensive Shopify store setup, and product catalog development across dozens of SKUs. The storefront was configured for seamless checkout and inventory management to support direct-to-consumer sales. Additionally, a Facebook ads campaign was executed to drive customer acquisition. Though the initial paid advertising performance was challenging and budget constraints led to project discontinuation, the foundation and infrastructure were fully established for operations.